Consumer Research and Analysis
What are your consumers looking for? What do they need? Why are they dissatisfied?

If you are scratching your head over these questions, start your research and analysis pronto.
Evaluating your consumers and customers helps guide your key business decisions. It discerns their wants and needs so you can develop ways and means to meet them. It also tells you why they are unhappy with a product or service, so you can correct it.
Some methods include holding discussions, phone surveys and more.