Search Engine Marketing
SEM is an umbrella term that covers different marketing strategies. This includes organic (SEO), non-organic (PPC) methods and more.
What is pay-per-click (PPC) marketing? Simple. Enter a search in Google and turn your attention to the top-most results.
While the other results at the bottom are gained with careful and succinct SEO planning, those above are what we call paid advertisements.
These different strategies, when used at the right time and for the right situations, can greatly bump up your website’s visibility and credibility. Your target audience will find you easily and contribute to greater chances of clicking on your site.
Before we begin, our marketing team evaluates your distinct needs before determining which methods are best suited for you.
For example, if you are a new company that needs immediate visibility, we recommend PPC. On the other hand, organic SEO is great for both new and established companies seeking robust long-term results and cost-effectiveness.
- Display advertising
- SEO planning
- PPC advertising
- PPC audit and assessment
- Display retargeting
- Behavioral retargeting
- Search retargeting