Video and Animation
Regardless of the industry you are in, videos and animation can be important and relevant.
Both small and big enterprises can leverage on the usefulness of this marketing tool. It is relatively more engaging than just chunks of words and pictures.
Videos can also be used to explain and simplify difficult or lengthy ideas and concepts. Imagine the amount of time saved telling a story in a 1-minute video versus 3-minute long speeches!
Emotional links can be created using videos. Additionally, videos are completely customisable. You get to decide what goes in and what comes out, depending on its purpose.